At Architectural Foundation, we understand only one language, and that's Craft. We know just how essential our skills are to us; that's why we do everything there is to provide all the information and products that will help you to be the best version of yourself. At Architectural Foundation, we honor all forms of handicrafts, and not at all shy to say what we truly feel in our product reviews.
As people who love our crafts, we also take home improvement very seriously and do well to provide you with insights on some of the top products on sale in a variety of categories. We compare everything, from kitchen equipment to electronics, and garden and yard tools, as long as it is useful around the house, you can read about it here.
So it doesn't matter if your interests are in woodworks, repair, and maintenance, sewing, and knitting, or you are looking for a quality household device for your family; our unbiased reviews are the right place to start.
We work as a team to feed our readers with fresh content and always keep our reviews updated so they can stay informed with the latest happenings regarding a particular product. It takes a lot to keep a home running, and it is only right that you find the right tools to help you do it.
- 1 What's Our Aim?
- 2 How we Arrive at the Best
- 3 The Writing and Editorial Process
- 4 Meet the Team
- 5 Ask a Question
What's Our Aim?
As expert craftsmen and craftswomen, we know how difficult it can be to find quality products to buy in the market, especially when shopping online. Every one of us has, at one point, purchased a product online that didn't live up to expectation and either had to deal with returning it or disposing of it in the trash. We decided to come together to do everything within our power to provide you with a handful of the best out of the very best options for you to consider.
We are not just looking to entice you to buy home improvement products; we are also interested in enlightenment. We want our website visitors and readers to be better at what they do, which is why we try to provide them with the best options in the first place. Our team is committed to going to the entire length and breadth of a product category to give you a concise version that is detailed and interesting just as you like it.
Our motive is not to profit from affiliate sales, but we want to benefit from your happiness, which is why we do not accept payments for reviews. We believe that happiness is contagious, and if we can leave you satisfied with our reviews, we don't care whether you follow our link or not (but we do hope you do so). We welcome all manner of contributions from our audience, and always love to hear about their views and opinions in the mail.
How we Arrive at the Best
At Architectural Foundation, we know what our readers are looking for, a no-nonsense guide to finding the right product. We don't act on sentiments and treat our relationship with you as sacred, which is why we don't water down our reviews and serve it to you raw with all the juicy and not so tasty details.
We believe you are here for one reason and one reason only, and that is to find information. To find out about the best home improvement products and which ones are worth spending on. Before we arrive at our conclusion, our team starts by
Analyzing a Product Category
We don't just find any product to review, and we only shortlist the important ones. The ones that are most useful to us in our various crafts, or the ones we can't do without in our homes are the exact types you will read about in our reviews.
So we come together to decide which products are worth checking out. It starts from an individual process where we let our writer's team research and come with suggestions which they run through our content strategist who then come up with ideas on how to move on from there.
We also bring into play our experience with a particular product in the past. If we are reviewing the best commercial vacuum cleaners for home and offices, we ask the team if they have any suggestions to bring to the table.
In cases where we can, we purchase some of the products and test them ourselves to provide you with first-hand information on how it performed without any subtractions. We also have situations where sponsors let us try their products and give feedback on our website. You should know that our conclusions are based on our individual beliefs and not based on financial gains.
Once we conclude on a product category to review, we get to work, by gathering all the information we can find regarding the topic. Our writing team starts by first carrying out online research and find out all there is to know about the products we can find. Then we make a list of the top brands and, together with our editorial team, conclude which ones to follow up on.
At this stage, we consult experts in our local home improvement stores what they think about our options and all this while taking notes each step of the way. Each member our the VAD team is charged with doing their bit and contributing to the product research and analysis process, which they all run by the editorial team before writing commences.
We also draw inspiration directly from user reviews across the web on a specific product. We even go as far as connecting with users to learn more about their experience with a particular brand to arrive at a priceless review for our readers.
We know not to trust everything we read online, and that some manufacturers go as far as sponsoring reviews to sell their products and always take caution when going through user recommendations. We also use social media and run online surveys to get public opinion about a product to guide us in our review.
We also use the sales performance to decide on just with products are making the waves online. It is a common belief that a quality product sells itself, and this is evident in the amount of monthly or yearly sales it records.
We use all the marketing tools at our disposal to compare and contrast the number of transactions across different platforms to arrive at the ones that are getting most of the attention from purchasing customers.
We also factor in the reputation of a brand and how it has performed over the years. This is not to say we do not even consider new entrants to the market, but we start by analyzing a brand by how well it performs when compared to the rest in its category.
We don't just look at the product alone; we look into the companies that produce them as well. We examine what manufacturing techniques they use and their efforts to reduce their carbon footprints. Yes, we take our environment seriously and love the manufacturers that do so too.
The Writing and Editorial Process
After carrying out extensive research and arriving at the best products, the writing and editing team get to work to write a concise version of our findings. We know that you have better things to do with your time than to read a boring review; that's why we strive to keep ours short and exciting.
Our articles are simple to understand as we make use of plain English and avoid slang and jargon. Our writers and content creators follow strict guides in all our articles. All our articles include
We start by providing our readers with a comparison chart or table of all the products on review with all the critical information to help them quickly locate the ones they are interested in purchasing.
We provide you with a review of the best options available to you to choose from and don't leave out any details that could be of benefit to you.
We also include a guide to help our readers shop for a quality product on their own. It contains details of all the features they need to watch out for when looking to buy a product that will be worth their hard-earned money.
Frequently Asked Questions
You can also find the FAQ section where we try to answer some of the pressing questions our readers will be asking when in the market to buy a particular product. We know we can't be able to answer all their pressing questions, which is why we always welcome questions from our readers.
You can equally find product images providing you with a visual representation of what to expect when you purchase the product. We know not to judge a book by its cover and are not easily swayed by the appearance of any product.
We also provide you with access to video representations of a particular product in action so you can see for yourself how it performs. We want you to have all the needed information at your fingertips, and don't mind linking out to other videos on the internet to help you out.
Meet the Team
Our team of experts consists of writers, editors, designers, photographers, marketers, content strategists, and product consumers. Each one of them contributing their quota to bringing you the best, which we are known for at Architectural Foundation. While we have more than 50 beautiful professionals on the team including freelancers and contract staffs the core responsibility of overseeing the day to day running of affairs at VAD rests on the shoulders of four jolly good fellows and they are
Thomas Paul (Content Strategist)
Thomas is a copywriter, proofreader, graphic designer, web developer, and the lead content strategist at VAD. He used to do a lot of drawing when he was a kid and still has a box filled with some of his drawings from when he was seven years old. He knows the importance of quality content when it comes to marketing and is responsible for coming up with strategies for all our web and social media content.
Paul has a B.Eng. in Mechanical Engineering and is also a certified web and graphic design expert. He is also passionate about writing and photography but hates to do house chores. This is why he is always eager to keep up with the latest trends in home improvement so he could help himself and our numerous readers.
He has a passion for gaming and loves to play chess and travel when he is not working hard to improve our readership at Architectural Foundationn.
Frances Peters (Editorial Head)
Frances is a loving wife and mum of two beautiful girls, and a golden retriever named Tasha. She also doubles as the Editorial head here at VAD. She is responsible for managing the team of researchers, writers, graphic designers, and editors, who work together to provide quality contents on the best home improvement techniques and products.
Frances has a B.A in English Language and is also a certified personal trainer. As someone big on self and home improvement, Frances loves to do the chores around the house and only settles for the best equipment to get the job done. She is always eager to research the latest coffee maker, or vacuum cleaner to see how it compares to the one she uses.
The thing she loves the most about her job here is that it helps her to become a better wife and mum to her family.
Jon Xin (Marketing Head)
Jon is in charge of our marketing at Architectural Foundation. He is responsible for designing and developing marketing methods to implement our business strategy. Before joining VAD, he served as a marketing representative to top brands and also led in various capacities as a business consultant over the years. He works closely with our promoters and advertisers to help with our brand publicity and also raises awareness about our campaigns.
He has a B. A in marketing and Design. He has supervised and managed numerous marketing campaigns from college election campaigns to product publicity for both offline and online marketing campaigns. Jon loves to travel and has visited the Himalayas twice in the last five years. He is also a sucker for the outdoors and is more interested in woodwork and archery.
Lily Wong (Content Manager)
According to Lily, "managing has been a big part of my adult life, from managing myself through college to managing a family of five, and I can say I do a pretty good job at that!" And she does an excellent job of making sure that all our articles, photos, videos, and every other content is well optimized for our readers.
She works closely with the editorial team and Frank to ensure that every bit of the review is as should be. Her philosophy is that there are so many ways we can change the world, and it starts by improving ourselves and home. And it doesn't matter what it is we major in, and there is always room for improvement, which is why she is passionate about her role here.
Lily was the content manager for her high school magazine and has worked as a freelance content manager for several digital brands before joining us at VAD. She loves to Knit and has four different arm knitting machines and scores of crotchet yarns in her knitting corner of the house. Every summer, she loves to travel with her family, where she gets to enjoy a break from work.
Ask a Question
We always welcome questions and ideas from our readers, so if you have any issues you will like us to help you out with, kindly use the contact page, and we will reply you as quickly as we can.